Israel’s government advertising agency has begun producing an ad campaign for the Religious Affairs Ministry to encourage Israeli women to immerse in a ritual bath (mikveh) after menstruation. The ads are to be shown on television and digital platforms, at a cost 1 million shekels ($282,000).
The Jewish religious commandment for women to immerse in a ritual bath is based on the religious principle that women are unclean after menstruation until they do so. A couple is not allowed to have sex until the woman has immersed after her period.
The Jewish religious commandment for women to immerse in a ritual bath is based on the religious principle that women are unclean after menstruation until they do so. A couple is not allowed to have sex until the woman has immersed after her period.
This is not the first time that the Religious Affairs Ministry has exceeded its authority – which is to provide religious services to those who seek them – and launched a campaign meant to encourage obedience to the laws of the Jewish religion
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